The mesmerizingly pretty looks on the fashion runway at Marc Jacobs, Rachel Comey, and Jill Stuart are a brighter, dreamier take on the dark and smoky standard. Here’s how we're pulling it off: Apply shimmery purple on the inner halves of lids, blue on the outer halves, green just below the eyes, and gold at the inner corners. Blend with a fluffy shadow brush; liner and mascara optional.